By David Vance
Ramon Rionda has dedicated a very long time to horse race in Latin America, and on the way he has got witnessed a landscape that is ever-changing has needed constant alterations with regards to company priorities. Like racetracks when you look at the united states of america and across the world, terms like branding and packaging and product distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the focus that is primary South United states songs.
Rionda spent my youth within the sport as a result of their dad's love for breeding and racing. Today, he could be effortlessly one of many earth's race track executives that are busiest in the part as vice president of race for Codere, a significant multinational video video gaming business located in Madrid, Spain.
All of it began for Rionda as a 5-year-old when he would join their household for a time of racing at Hipodromo de las America in Mexico City, along with other songs throughout Latin America. Their dad, Ramon Rionda Sr., had been a fruitful breeder and owner whom competed during the greatest level. Commitment towards the sport has permitted the son become actively mixed up in development of the entirely start up business model from their days as an admirer.
"we nevertheless love the horse racing—the pageantry, your competition, the challenges—but the company model has brought in a footprint that is completely new" he said. "Today, it is about developing a effective brand name and then packaging and dispersing it precisely. Competition for the video gaming and activity group of followers calls for a far more innovative approach as a practical business consideration."
Codere owns over 57,000 video video gaming devices global and it is an active owner and supervisor of battle songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately active in the day-to-day challenges for the specific tracks, while additionally wanting to guide the overall development of Codere's race division.
"I'll acknowledge I never expected being this mixed up in day-to-day operations of countless tracks, while additionally attempting to begin to see the big photo in regards to development," he stated during a rest from his travels to consult with a Codere procedure. "It is very challenging, but it's something i like doing. With numerous operations, you will find multiple problems that have to be addressed for a day-to-day foundation.
"Fortunately, we now have solid administration workers after each of our properties. They enable me personally to try and give attention to brand new possibilities and make an effort to be proactive for the reason that respect. Without them, I would personally have to be much more reactive and lose sight associated with main target, that will be growing the company."
"All tracks—not simply into the U.S. or Latin America—are confronted with the task to develop their company by adopting the number of choices because of the technology that is new. Your competitors when it comes to video gaming and activity buck is genuine," Rionda said. "This means we have to nevertheless keep our give attention to fundamental consumer service—the on-track patron—while additionally acknowledging the extremely challenging possibilities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It really is a fascinating mix that modifications just about every day.
"As a market, item circulation has transformed into the goal that is primary therefore we feel we must introduce areas to Latin race. We feel it is a well-kept key in the united states."
With Latin breeders becoming alot more active during the horse product sales in Kentucky, Florida and New York, and prominent breeders spending in major farm operations in Lexington and Ocala, Rionda is motivated by current development and increased understanding.
"It really is my task to reveal our item to as numerous racing jurisdictions as you possibly can, while the convenience aided by the time areas helps it be more available and much more appealing," he stated. "there's absolutely no concern it is an expanding world, therefore being aggressive in areas typical towards the retail company additionally connect with horse race today.
Rionda recently made plans for the sign from Hipodromo de las Americas to be gotten via TwinSpires.com.
"that is a significant step that is first" he stated. "the rise when you look at the population that is hispanic the U.S. means our target demographics enhance substantially, meaning we are able to drive more prospective battle fans to ADWs aswell as simulcast parlors and battle tracks through the entire U.S.
"Ideally, it turns into a win-win idea."
A normal week for Rionda is definately not normal. While wanting to orchestrate the business potential from his workplace at Codere America headquarters in Buenos Aires, Argentina, his existence is definitely required at among the songs. That produces for an travel that is incredibly demanding, including occasions as he must fly to Mexico to meet up with administration workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is situated. He additionally represents Codere's interests in the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise as a help supply for Codere Brazil's administration operations, which will be run by handling manager Andre Gelfi. A city of 2 million people about 200 miles from Sao Paulo, to other racing jurisdictions worldwide in another pioneering move for the gaming giant, Gelfi recently announced an exclusive joint agreement to send the racing signal from Jockey Club Parana, in Curitiba.
"for me, but many times it's just necessary that I be on location if there are issues that require my personal attention," Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.
Because of the travel demands, Rionda admits himself to sleep whenever possible in a slightly reclined airplane seat or in an airline terminal that he has conditioned. "It is maybe maybe perhaps not myukrainianbride.net - find your latin bride a bad in my situation. It is the thing I should do to obtain the work done. It," he said so I just do.
Rionda and Codere plus the federal government of Panama recently hosted the Clasico del Caribe, the most prestigious races for 3-year-olds in Latin America, when it comes to 2nd right 12 months. Horses off their countries that are latin yearly in the case. In 2010's race attracted top 3-year-olds from Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition had been won by Diamante Negro, representing Mexico.
"The passion stays for horse racing in Latin countries," he said. "the task now could be to look at the way we can collectively expand our perspectives through innovative advertising and provided company goals. We face the demands that are same industry synergy because the United States faces. It's as much as us to remain in the leading edge in order to find an effective way by utilizing the characteristics of Thoroughbred rushing using the brand new technology. For the reason that respect, the impact never ever stops to change."